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False Alarms
False Alarm Campaign Moves into Second Year
According to the National Fire Protection Association, more than 6,000 false fire alarms occur in the United States each day... and the number is increasing. Emailing a public service announcement (PSA) directly to television stations is succeeding in getting the message out.

According to producer Richard Lambert, a 60-second PSA was posted online last February and fire departments throughout the country have participated in getting it aired. Lambert says, "Over 500 TV stations ran the PSA after receiving it by email and our online tracking shows that it's continuing." Lambert adds, "Fire departments everywhere are looking for ways to make their communities safer without adding expense. This PSA is a good tool for that."